Starbucks Research Paper Example | Topics and Well Written Essays - 1000 words - 1

Starbucks - Research Paper Example During the period that they get the losses they usually aim at gaining the trust of their customers. The other strategy that they have commonly used is the buying out of leases of their competitors. Through such marketing they aim at making themselves stronger in the market while at the same time reducing the influence of these competitors to the market. If such a marketing strategy is successful it can be used as a tool for elimination of competition by the business organization. The use of such a marketing activity has contributed to the high number of criticisms of the methods that Starbuck uses to gain the market capital that they have. Critics claim that they use such activities to make sure that they make it hard for the small businesses in this industry to survive and grow. Starbuck also used to put several outlets within a particular geographical location. This can only be effective in a situation where they have noticed that there is a large market and demand for the products that they sell. It is also best in a situation where they are the most popular producers of such goods within this geographical location. When they put up many outlets they are able to give new entrants a hard time in trying to get a market for their products. This strategy can also be used to do away with competitors who have small market capital. This is because if they are considered by the public to the best producers of the products they produce, and are readily accessible due to the increased number of outlets, customers will have absolutely no reason to go elsewhere. For a marketing strategy to be completely effective, it is important for a business organization to be aware of the market they target. Good knowledge of the target will enable a business organization to be in a position to know exactly the type of marketing strategy that the will use in making sure that they improve and enhance their market capital. Starbuck should focus on the high